1. How has technology fragmented the audience for sports and entertainment commodities? Technology has now made sports marketing a lot more specialized and can reach a more specific target.
2. Discuss how a fragmented audience is both a challenge and an opportunity for sports and entertainment marketers? It is a challenge because if you don’t satisfy the audience, then you can’t rely on other segments for support. It is an opportunity because the marketers are able to focus on a smaller audience to develop better relationships with the customers.
3. Discuss the relationship between competition and consumer expectations. Marketing success is key to consumer expectations. If the marketing doesn’t meet the expectations of customers then the marketing strategy could fail. Also, marketers should be aware of what their competitors are doing and try to make their strategy better.


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