The diagram above explains RBV and emphasizes its key points

The diagram above explains RBV and emphasizes its key points. Jurevicius( 2013) states that according to RBV proponents, it is much more feasible to exploit external opportunities using existing resources in a new way rather than trying to acquire new skills for each different opportunity. In June 2013, Dairibord Zimbabwe relocated equipment from its Bulawayo factory to other cities citing viability challenges. It was reported in the Business Daily of 23 June 2013 that the move to transfer equipment to other cities was aimed at addressing viability challenges as well as to boost raw milk supply. It follows the RBV proponents ‘argument that instead of acquiring new skill and equipment to exploit new opportunities, it makes business sense to make use of the available resources in order to improve shareholder value as well as for sustained competitor advantage


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