University of South Asia Social Media Influenced in the Pre-purchase Stage Kindly indicate the extent to which you agree with following regarding the social media influences during the pre-purchase stage

University of South Asia
Social Media Influenced in the Pre-purchase Stage
Kindly indicate the extent to which you agree with following regarding the social media influences during the pre-purchase stage (?) appropriately on a scale of 1-5. Where 1 Strongly Disagree, 2 Disagree, 3 Uncertain, 4 Agree, 5 Strongly Agree
Problem Recognition Strongly
Disagree Disagree Uncertain Agree Strongly
Agree
1 2 3 4 5
Social media stimulates you to recognize a need for something before buying it. Social media triggers you to purchase a product through its advertisements. You always a have desire for something new from social media. Social media provides solutions on what to buy, where to buy and wy to buy. Kindly indicate the extent to which you agree with following regarding the social media influences during the pre-purchase stage (?) appropriately on a scale of 1-5. Where 1 Strongly Disagree, 2 Disagree, 3 Uncertain, 4 Agree, 5 Strongly Agree
Information search Strongly
disagree Disagree
Uncertainty Agree Strongly
Agree
1 2 3 4 5
Information search about a product is easier in social media Social media influences you to try new products based on the reviews by friends Social media is an effective tool for different opinions about new and existing products You search for products information in social media before purchasing it Kindly indicate the extent to which you agree with following regarding the social media influences during the pre-purchase stage (?) appropriately on a scale of 1-5. Where 1 Strongly Disagree, 2 Disagree, 3 Uncertain, 4 Agree, 5 Strongly Agree
Evaluation Alternatives Strongly
disagree Disagree
Uncertainty Agree Strongly
Agree
1 2 3 4 5
Social media has a higher reliability than traditional media Social media is more reliable if you have uncertainties regarding a purchase Social media changes your initial purchase choice after attaining relevant information Social media allows you to filter any information of a product based on chat forums Interactions with friends on social media assist you in evaluating a product Social Media influences on the Purchase Stage
Kindly indicate the extent to which you agree with following regarding the social media influences your decision during purchase stage (?) appropriately on a scale of 1-5. Where 1 Strongly Disagree, 2 Disagree, 3 Uncertain, 4 Agree, 5 Strongly Agree
Consumer Attitude Strongly
Disagree Disagree Uncertain Agree Strongly
Agree
1 2 3 4 5
Comments from social media changes your attitude towards a brand/product/ service Unpleasing Advertisements on social media make you have a bad attitude towards a product/brand/service Ratings by friends of a product contributes in shaping you attitude towards the same Social media tools make you have a positive or negative attitude towards a product based on information accessed about it Kindly indicate the extent to which you agree with following regarding the social media influences your decision during purchase stage (?) appropriately on a scale of 1-5. Where 1 Strongly Disagree, 2 Disagree, 3 Uncertain, 4 Agree, 5 Strongly Agree
Consumer Motivation Strongly
Disagree Disagree Uncertainty Agree Strongly Agree
1 2 3 4 5
Social media motivates your direction towards a product based on comments from friends/family Social media tools have features that attract you to ask for recommendations of a product You get motivated to buy products that are advertised on social media Kindly indicate the extent to which you agree with following regarding the social media influences your decision during purchase stage (?) appropriately on a scale of 1-5. Where 1 Strongly Disagree, 2 Disagree, 3 Uncertain, 4 Agree, 5 Strongly Agree
Consumer Perception Strongly
Disagree Disagree Uncertainty Agree Strongly
Agree
1 2 3 4 5
Your perception about products on social media depends on the information you get Social media tools contribute towards your perception of product based on the updated information Social media influences on the post purchase stage
Kindly indicate the extent to which you agree with following regarding the social media influence after purchasing a product (?) appropriately on a scale of 1-5. Where 1 Strongly Disagree, 2 Disagree, 3 Uncertain, 4 Agree, 5 Strongly Agree
Feedback loop Strongly
Disagree Disagree Uncertain Agree Strongly
Agree
1 2 3 4 5
Feedbacks on social media affects your purchase and future purchase also Social media allows you to communicate with companies that produce product directly Information regarding products have a higher reliability on social media than on other media channels You share comments about a product to friends via social media after purchase Kindly indicate the extent to which you agree with following regarding the social media influence after purchasing a product (?) appropriately on a scale of 1-5. Where 1 Strongly Disagree, 2 Disagree, 3 Uncertain, 4 Agree, 5 Strongly Agree
Satisfaction and Dissatisfaction Strongly
Disagree Disagree Uncertainty Agree Strongly Agree
1 2 3 4 5
Social media conveys your satisfaction and dissatisfaction directly to manufacturers Social media tools allow you to voice your opinion after a purchase You repurchase of a product is affected by the satisfaction and dissatisfaction reports from social media Kindly indicate the extent to which you agree with following regarding the social media influence your decision during purchase stage,(?) appropriately on a scale of 1-5. Where 1 Strongly Disagree, 2 Disagree, 3 Uncertain, 4 Agree, 5 Strongly Agree
Product Ownership Strongly
Disagree Disagree Uncertainty Agree Strongly Agree
1 2 3 4 5
Social media allows you to review a product’s expectation and performance after buying Via social media, you own the value of purchasing a products that pleases you You have purchased a product because your friends/family liked it and recommended it